1.  Spot the next trend(s) as early as possible

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• Discover new, under-the-radar products when they first appear on kids' wishlists:  Fidget spinners, Hoverboards, Loom bands, Mystery packs, 3D printers, AI, VR, STEAM, Robotics, Movie licenses, Reborn classics.

 

2.  Adjust media spending proactively

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• Monitor whether your creative and media are working prior to actual sales by comparing what is on kids' wishlists with ad spending. Increase or decrease advertising accordingly.

• Test if your ad strategy is working by comparing this study's tracking measurement of aided product awareness with changes in media spending. 

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3.  Minimize excessive markdowns

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• It is better to price a weak what-should-have-been $199 item at $169 in December than to sell it for $109 in February.

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4.  Create ad claims for items that rank high on kids' wishlists

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• The results of The Kringle Report™ are a great way to let parents, grandparents, and friends know that kids want your brand or product as a gift for the next special occasion.

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5.  Gauge the future of licensed properties

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• Target the right licensed properties by learning how frequently kids want those properties in toys or games.

• Monitor the extent that the life of the license extends beyond the life of the entertainment window.

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6.  Act on competition before sales even occur

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• Get a jump on what retailers and POS information are going to tell you.

• Learn about categories that you do not normally monitor.

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7.  Hibernate in winter without fear of missing out

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• Kids are notoriously fickle. Tastes change quickly. While not a solution to all unknowns in the industry, The Kringle Report™ provides a unique and exciting way to stay informed.

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Click here to see schedule.

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