One Arctic Circle
Rovaniemi
Lapland, Finland
Summer, 2017
Dear Toy & Game Manufacturers:
For decades, there has been a mismatch between what children request for Christmas and what toy and game makers produce and promote. The hottest new trends are missed. Media plans lag behind kids' changing interests. Opportunities to discount price do not happen until it is too late.
This is where a magical solution is needed. Have you ever wondered how I am able to make so many children happy by bringing them exactly what they want on the biggest day of the year?
They give me lists — starting in the summer! And it is about time I share these lists with you. That is why I am now offering The Kringle Report™: Kids’ Holiday Wishlists Quantified.
The elves and I have teamed up with the kid experts at ConsumerQuest and the research marketplace Collaborata to offer The Kringle Report™. Starting later this summer and continuing with twice-a-month updates all the way up to the big day, The Kringle Report™ tracks what is on kids’ wishlists. And we will continue monitoring in 2018, eight waves in all through Spring 2018.
There is more: An opportunity to keep a finger on the pulse of changes in kids’ awareness of key items as they are promoted throughout the year. And to learn what new entertainment properties - not necessarily available in toys and games - kids want to see as toys or games.
The Kringle Report™ provides innovative data in advance of retail sales. Here are seven ways you can use it:
- Spot the next trend(s) as early as possible.
- Adjust media spending proactively.
- Minimize excessive markdowns.
- Create ad claims for items that rank high on kids' wishlists.
- Gauge the future of key licensed properties.
- Act on competition before sales even occur.
- Hibernate in winter without fear of missing out.
My elves and I appreciate your contribution in making toys and games that children dream about.
Respectfully yours,
K. Kringle